We Handle the Dirty Work
Everything dealers need to improve TLE—delivered monthly.
Our Approach to TLE
• Traditional marketing companies that do not fully understand the TLE Metric suggest campaigns that are far too broad to effectively grow TLE.
• Our strategy succeeds by delivering the most relevant offer to each VIN at the optimal time and frequency.
• Controlling the “CVR”. This is the most important score for TLE Improvement and measures dealer VINs that move from Inactive to Active vs. Inactive to Active. As an example, The typical dealer may “Gain” 30 VINs but “loose” 60 VINs. This places the dealer in an extremely negative position and must rely on other non-controllables to make up the variance. As a dealer approaches 100% CVR, the non-controllable factors naturally elevate the TLE score